OHNE TITEL Concept Store, NYC

THE TEXTILE TRADITION CREATES A COMMON THREAD FOR ARCHITECTURE AND FASHION. BOTH PURSUITS INVENT THROUGH PATTERN, STRUCTURE, GEOMETRY AND FORM. WE REDEFINE THESE DISTINCTIONS AS A PLAY OF SCALE AND MATERIALITY.

The Ohne Titel Concept Showroom is a temporary retail / gallery environment for the display of the fashion designers fall / winter 2011 collection in New York City. The design focuses simultaneously on the issues of the architecture of temporary spaces, as well as the development of an immersive display-scape for the Ohne Titel collection. The designed environment alternates between its role as a spectacular backdrop for display and a visually porous weave suggesting a layering of inside and outside. Folding and interlocking aluminum components are tethered and woven together to form a composite structural surface that creates a play of scale and materiality through pattern, structure, geometry and form.

Conceptually and practically, the temporary nature of the architectural environment instigates a research that narrows the divisions between strategies in textile (fashion) design and architectural and fabrication design. The entire installation is achieved on a minimal budget and installed in less that 48 hours. To maximize the efficiency of the installation period the display system is developed as a interdependent component wall system, where the performance of structure, fabrication, display, image and atmosphere are resolved in with one architectural strategy.

DATA: Architectural Competition: First Place Winner / 2011 BOFFO Building Fashion, New York City / Location: BOFFO Building Fashion (2011 Installation) 57 Walker Street, New York City / Program: Public space installation / retail gallery / Area: 1,500 sq.feet (150 sq.m.) / Project Team: Lonn Combs, Rona Easton, Filippo Ferraris, Michael Stradley / Installation Team (E+C):Filippo Ferraris, Andrew Anderson, Tony Policastro, Frank Policastro, Michael Stradley, Tai-Li Lee, Richard Sarrach, and the Boffo team /Fabricator: FLATCUT_ (Flatcut Website)Lighting Design: Focus Lighting (Focus Lighting Website) / Photographic Documentation: Amy Barkow, Barkow Photo  (Barkow Photo Website) / Installation Process Documentation: EASTON+COMBS